Maersk First in Shipping Industry to Verify Emissions of Vessels


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5 Nov 2010

maerks_logo_only.gifMaersk Line has become the first in its industry to independently verify its carbon emissions vessel by vessel -- a move that enables customers to track the environmental data along with other performance information about shipping line.

Maersk announced the development Monday and received plaudits for its
efforts from Starbucks, one of the line's larger customers, Lloyd's
Register, which verified the CO2 data for the shipping line, and
climate change NGO Carbon War Room.

"Being a good environmental steward is important to Starbucks Coffee
Company," said John Bauer, the firm's director of global
transportation, in a statement included in Maersk's. "Our global
logistics providers can aid us in lowering the carbon footprint of our
supply chain by improving their CO2 emission data. Quantified
measurement and verification is a step in the right direction."

"Maersk Line is to be congratulated for taking the lead in promoting
transparency and credibility with regard to carbon emissions," said
Madlen King, head of climate change and sustainability at Lloyd's
Register, in the statement.

Earlier this year, Maersk developed Customer Scorecards for key clients
to give them information on the shipping line's performance in several
areas. CO2 emissions are now among the eight categories included in the
scorecard, which allows customers to "benchmark their monthly Maersk
Line emissions against an industry average," the company said.

Maersk has a goal of reducing its carbon emissions per container moved by 25 percent between 2007 and 2020.

More than 90 percent of the products traded worldwide are transported
by ship and shipping accounts for 2.7 percent of global carbon
emissions, according to the International Centre for Trade and
Sustainable Development.

The European Union has urged a cut in shipping emissions to 20 percent
below 2005 levels by 2020 and expected the industry to devise a
proposal for doing so by the end of this year. But the Marine
Environment Protection Committee of the International Marine
Organization met last month in London without making any headway on
establishing energy efficiency requirements to reduce emissions.

In praising Maersk, Carbon War Room Chief Operations Officer Peter Boyd
said the company's initiative sets an example for the industry.

"Maersk has set a precedent for the shipping industry by making
available this credible and detailed environmental data to their
customers," Boyd said in a statement. "We would like to see effective
comparisons across the entire fleet with ubiquitous indexing. Maersk
has laid down an important challenge today, underlining that progress
in efficiency can be made economically, and without industry-wide

Maersk is participating in efforts to help develop a global industry
standard for verifying CO2 emissions and is a member of the BSR Clean
Cargo Working Group, a multi-industry coalition that seeks to embed
environmentally and socially responsible business principles into
transportation management. More than 30 shipping lines, retailers,
apparel and shoe manufacturers, and international food, coffee and
pharma companies are part of the group.

Source: Greener World Media


Maersk Line is one of the leading liner shipping companies in the world, serving customers all over the globe.

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